BYOD to drive 35 percent of tablet purchases by 2015

Bring your own device (BYOD) is expected to drive up to 35% of tablet sales by 2015, according to Gartner analyst Carolina Milanesi.

The seemingly unstoppable trend of using devices that are purchased for personal use within the workplace; to access enterprise systems, has been the cause of one of the greatest changes in enterprise IT in the last 20 years.

An emerging genre of professional consumers or ‘prosumers’, as some commentators have labelled them, are beginning to disrupt the long-standing relationships between enterprise IT departments and hardware suppliers.  It is no wonder that Dell and HP have started to market their laptops to a more professional-consumer centric audience.

“These sales will not be clearly defined as enterprise purchases. We expect enterprises to allow tablets as part of their buy your own device (BYOD) program. More of these tablets will be owned by consumers who use them at work,” says Gartner.

It is not just desktop and laptop manufacturers who sell in to the enterprise space who are under threat from BYOD prosumers.  Smartphone vendors, like RIM must be thinking what they have to do to stop their market share being eroded even further.

RIM’s latest financial results are proof that their past strategy of focussing on the consumer market (ie teenagers) and enterprise users has not worked; yet by abandoning the ‘consumer’ market and solely focusing on their traditional enterprise market, RIM are running the risk of having potentially more than 35% of their market being taken from them by professional consumers who purchase smartphones and tablets privately for use in the workspace.

The good news for Microsoft is that IT departments must be longing for the release of Windows 8 and the associated Windows Metro-powered tablets that will follow, as a way of regaining some control over the IT hardware and software landscape.

Of course, this is all good news for Azurati.  We would rather selfishly like to encourage multi-device and cross platform use of mobile devices in the enterprise space because it means that there will continue to be a demand for secure mobile versions of enterprise and line-of-business software solutions that can work on any smartphone, tablet or laptop device, be it IOS, Android, Blackberry, or Windows powered.

Enterprise mobility and enabling enterprise users to work productively and securely on smartphones and tablet devices is going to be the key battleground for competitiveness in the enterprise space over the next five years.


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