Windows Phone tipped to take #2 spot in worldwide sales by 2015

It might sound incredible, but new independent research by IHS iSuppli, predicts that Windows Phone will take the number two spot in mobile platform sales by 2015.

iSuppli, a well regarded research organisation, bases its prediction on the strong support and commitment to Windows Phone powered devices by Nokia.  The research indicates that devices like the Nokia Lumia 900 will be the catalyst for explosive growth in Windows Phone-powered devices and renew the fortunes of Nokia, who had lost market share in recent years to Google’s Android platform and Apple’s iOS.

In 2015 it is predicted that 16.7% of smatphones shipped will be powered by Windows Phone, up from a meagre 1.9% in 2011, but only fractionally ahead of iOS-powered devices.

What this reasearch does not consider is how the market will react to future iPhone and iPad releases from Apple.  Early indications are that the iPad 4 will experience unprecedented demand with the certain inclusion of Siri, a higher resolution screen and thinner design.

The ever-changing mobile device landscape looks set to cause continued problems for IT departments looking to formulate a logical and cohesive enterprise mobility strategy.  Do you nominate a single device based on the current market as a corporate standard, or do you follow the path that an increasing number of public and private organisations are following and implement a BYOD (Bring Your Own Device) strategy, where a user is able to bring any smartphone or tablet device in to the workplace and where the IT function becomes responsible for information and user security only?

Azurati, as a promising and emerging player in the secure mobile enterprise application market, supports the BYOD strategy whole-heartedly.  After all, how many people do you know today who are using Windows Phone-powered devices?

If the research from iSuppli is to be believed, there will be significantly more by 2015 and yet another device to support, if a BYOD strategy is not implemented.


One Response to Windows Phone tipped to take #2 spot in worldwide sales by 2015

  1. It would be interesting to see these figures broken down by consumer and enterprise adoption However, in any case, the most striking aspect of these figures would appear to be the rapid decline of the “Others” category. This has several implications for enterprise applications targeting the mobile device.

    1. The three main mobile platforms – Android, Windows and Apple will become dominant.
    2. The Blackberry RIM platform (despite it’s strengths) appears to be in significant decline.
    3. The security considerations around Bring Your Own Device (BYOD) will drive rapid innovation in mobile platforms and applications.

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